Opinion | press


BrandEins, one of Germany’s leading business magazines, focused on “Talent” in the June edition. I had the opportunity to talk to them about the needs and expectations of developers and the misguided understanding companies have about attracting talent.

My main points in the interview mostly reflect on the second statement of our manifesto: “We know what matters: Team. Stack. Product. Vision.”

Team: Having interviewed probably more than 1.000 developers in the past four years, this is the most requested requirement by developers of all types and levels of experience: “I’d love to have a team of like-minded people, where I have the opportunity to learn but also teach and give back; where I can discuss ideas without being mocked and where the culture is about writing great code and not about why Ruby is better than Python.”

Stack: The technology stack of a company tells you so much about how the dev team is implementing new approaches, if they are overwhelmed by their workload and if the team is balanced across all parts, be it frontend, backend, mobile and operations. A company’s stack is like reading the rings of a tree.

Product: From an outside perspective, it’s easy to say that an exciting product is only one with obvious technical challenges and could never be an advertising solutions or an e-commerce platform. From my perspective, every software product can be exciting and interesting in many ways. You just need to discover and develop this for your own product; granted, it’s not always an easy task. But, we help our clients identify and tell their story in their own words through our extended recruiting services.

Vision: Last but not least, the company’s vision plays an important factor amongst developers. Just by the number of programming languages that have been “invented” in the past 30 years, you can clearly see that developers like new things. Ergo, companies need to understand that it’s not only about the current task at hand and a great work environment, but it’s also about where the journey is heading. Is the developer only doing code maintenance from the second year onwards? Is there exciting stuff to work on in the future? Again, these can be very individual goals for the developer as well as for the company, and we at Webcrowd make it our goal to match these expectations during our recruiting process.

Personally, I think this is also a great descriptions of how our values are shifting from Labour to Meaning. Don’t get me wrong, I’m not under the impression everything should be one and a workplace should become a living room but still we expect more from a modern work environment then receiving money and working down orders for that.


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